Doing Business in USA

Doing business in America is easier than in other countries. It can seem like a daunting task, unless you have the right tools and resources to gauge market risk and build confidence in your business endeavors.

The United States is the largest consumer market in the world, yet it is significantly different and more challenging than any other marketplace, especially for those who are unfamiliar with American business practices.

There are many steps a company should invest in before embarking on trade and business to ensure their success. It is helpful to have an overview of the U.S. economy, regional and national demographics and cultural dynamics, business customs, framework of the U.S. legal system, marketing strategies, and negotiating tactics.

The US-Nigeria Trade Council has compiled an extensive set of resources, tools, and contacts to help facilitate that process to increase business between Nigeria and the U.S..